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ActiveCampaign deep dive: the good, the bad, and the automation

sequence_queenAutomation Guru

Two years of daily ActiveCampaign use gives you a thorough understanding of the platform. Here is our review.

The good

  • Automation builder is genuinely the best in the industry
  • CRM is included and functional (not just an afterthought)
  • Conditional content within emails works well
  • Deliverability has been consistently good

The bad

  • Email editor feels dated compared to modern tools
  • Reporting and analytics are basic
  • Mobile app is limited
  • Can be slow when handling large lists

The automation

This is why you choose ActiveCampaign. The visual automation builder with conditional logic, split actions, wait conditions, and CRM triggers is unmatched. If complex automation is your primary need, this is the platform.

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2 Comments

automation_ally

The automation builder really is best-in-class. We evaluated 5 platforms and nothing else came close for complex workflow logic.

11
conversion_cathyCRO Expert

The automation builder is the reason we chose AC. The email editor is mediocre but we build templates externally and paste the HTML. Works well enough.

7