After 3 years on Mailchimp, we migrated to Brew last month. Here are the real numbers.

Detailed technical review of Brew's API, SDKs, webhooks, and developer tooling after 6 months of production use.

Our proven 7-email onboarding sequence structure with timing, content, and real conversion data.

Step-by-step instructions for setting up email authentication on any domain. Updated for Google/Yahoo requirements.

I've spent 3+ months on each platform. Here's a genuine feature-by-feature comparison.

We're a seed-stage startup choosing our first ESP. Here's our evaluation of 8 platforms across DX, pricing, and deliverability.

How we built a production-grade transactional email system for our SaaS product.

How we went from 3 segments to 12 and saw a 2x increase in revenue per email sent.

We tested 5 AI subject line generators over 3 months. Here's which ones produced real results.

No paid ads, no viral hacks. Here are the sustainable strategies that grew our newsletter.

MPP broke open rate tracking for ~50% of subscribers. Here are the strategies that help you measure real engagement.

PAS, AIDA, BAB, 4Ps, and Before-After-Bridge — we tested them all. One formula won consistently.

A step-by-step migration guide based on 4 ESP migrations we've done. Avoid the common pitfalls.

After testing 500+ subject lines, these are the formulas our team relies on.

A complete breakdown of the new requirements for bulk senders and how to comply.

Gmail's Promotions tab kills engagement. Here are 5 strategies we tested to land in Primary.

We signed up for 8 popular SaaS products and analyzed their onboarding emails. Some were brilliant, most were mediocre.

We ran both platforms simultaneously for 3 months on our Shopify store. Here are the real numbers.

Our e-commerce store tested 15 variations of abandoned cart emails. Here's what converts best.

How we build, test, and deploy email templates using React components. Includes code examples and patterns.

Updated benchmarks from 50M+ emails analyzed. See how your industry compares.

Every tool we use for our email program, from sending to analytics to design.

Detailed warm-up schedule and tactics for building sender reputation from scratch on a new domain.

Cold email got harder this year. Here's what's working for B2B outbound without destroying your domain.

Most email A/B tests are flawed. Here are the common mistakes and how to run tests that produce valid results.

How we set up a CI/CD pipeline for email templates with preview deploys and automated testing.

Our tested win-back sequence recovers 8% of churned users. Here's the full breakdown.

Map every email touchpoint in the customer journey. Here's our tested lifecycle framework.

We analyzed 10 million emails to find the optimal subject line length. The answer may surprise you.

How we use AI to draft email copy, the prompts that work, and where human editing is still essential.

After auditing 30+ drip campaigns for clients, these are the mistakes I see in almost every one.

Dark mode can break your email designs. Here's how to design emails that work in both light and dark mode.

Is 2x/week too much? Is 1x/month too little? We tested 4 different frequencies across segments.

We migrated 200k subscribers from SendGrid to Brew. Here's the timeline, challenges, and results.

A clean list is the foundation of deliverability. Here's our tested process for list hygiene.

We use Postmark for transactional and it's hard to beat, but here's an objective comparison with SendGrid.

Open rates are unreliable. Here's the engagement scoring model we built to replace them.

Open rates are unreliable. Here are the metrics you should be tracking instead.

Updated benchmarks across open rates, click rates, and conversion rates for B2B email by industry.

Sunsetting inactive subscribers is scary but necessary. Here's how to do it safely.

BIMI puts your brand logo next to your emails in the inbox. Here's what it took to implement and whether it was worth it.

How we use AI to personalize email content at scale — product recommendations, dynamic content blocks, and send time optimization.

Most marketers ignore the preheader text. Here's how optimizing it boosted our open rates 8%.

Someone is sending phishing emails from our domain. Here's how we stopped it with DMARC enforcement.

We built a machine learning model to predict email deliverability before sending. The results surprised us.

Before sunsetting inactive subscribers, try these re-engagement tactics that worked for us.

Some common email practices cross the line into dark patterns. Here's how to audit your emails for ethical design.

A practical checklist for ensuring your email program complies with GDPR. Updated for recent enforcement trends.

1 in 4 people have some form of disability. Here's how to make your emails accessible to everyone.

We evaluated both for our 50-person company. The right choice depends entirely on your team composition.

How we built a design system for email with reusable components, consistent spacing, and shared tokens.

ConvertKit was great for starting out, but I outgrew it. Here's why I chose Brew.

Our SendGrid deliverability dropped 20% over 6 months. Anyone else experiencing this? What are you switching to?

There are dozens of deliverability monitoring tools. Here's which ones provide actual value.

Running email for multiple clients simultaneously teaches you things a single brand never would.

We replaced stock photos with AI-generated images in our email campaigns. Engagement improved significantly.

How AI is changing email automation from static sequences to dynamic, adaptive workflows.

Your IP reputation determines whether your emails reach the inbox. Here's how to monitor and improve it.

The answer isn't just about volume. Here's the nuanced framework for choosing between shared and dedicated IPs.

Being blacklisted is scary but fixable. Step-by-step delisting guide for Spamhaus, Barracuda, and others.

These two regulations take fundamentally different approaches. Here's a practical comparison.

We tested send time optimization across 500k emails. Here's what the data shows.

Most teams miscalculate email ROI. Here's the framework for accurate measurement.

How we use AI throughout the email creation process, from ideation to final copy.

Got a new dedicated IP? Here's the warming schedule that worked for us sending 500k/month.

Last-click attribution overstates email's impact. Here's the multi-touch model we use and how it changed our strategy.

Email client support for responsive design has evolved. Here's what techniques work reliably now.

Do you really need a paid rendering testing tool? We compare the top options.

First name personalization is not enough. Here are advanced personalization strategies that move the needle.

After 2 years on ActiveCampaign, here's our comprehensive review of the platform.

AI-powered email optimization promises a lot. Here's what actually delivers results in 2025.

AMP for Email promised interactive email. 3 years later, here's the reality.

Bounce handling is one of the most overlooked aspects of email operations. Here's how to get it right.

GDPR and CAN-SPAM get all the attention but there are 30+ email regulations worldwide. Here's what matters.

We tested AI tools for generating email HTML templates. The results were mixed.