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Apple Mail Privacy Protection workarounds that actually work in 2025
MPP broke open rate tracking for ~50% of subscribers. Here are the strategies that help you measure real engagement.
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Open Rates
Strategies to improve open rates, subject lines, and timing
7 posts
152
5 email copywriting formulas we A/B tested across 100 campaigns
PAS, AIDA, BAB, 4Ps, and Before-After-Bridge — we tested them all. One formula won consistently.
171
12 subject line formulas that consistently get 30%+ open rates
After testing 500+ subject lines, these are the formulas our team relies on.
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How we escaped the Gmail Promotions tab — tested strategies
Gmail's Promotions tab kills engagement. Here are 5 strategies we tested to land in Primary.
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2025 email open rate benchmarks by industry — updated with real data
Updated benchmarks from 50M+ emails analyzed. See how your industry compares.
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The ideal email subject line length: data from 10 million emails
We analyzed 10 million emails to find the optimal subject line length. The answer may surprise you.
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Email preheader optimization: the most underutilized real estate in your inbox
Most marketers ignore the preheader text. Here's how optimizing it boosted our open rates 8%.