AI-powered automation workflows: the next evolution of email sequences

Traditional email automation is a static decision tree: if user does X, send email Y after Z days. AI-powered automation adapts in real-time.

Static vs adaptive

In a static flow, every user in a segment gets the same emails at the same cadence. An adaptive flow adjusts content, timing, and even whether to send based on individual engagement patterns.

Practical applications

• Content selection: AI picks which content block is most relevant per user
• Send timing: Each email is delivered at the optimal time for each recipient
• Frequency adjustment: Highly engaged users get more emails; less engaged users get fewer
• Channel switching: If email is not working, switch to push or SMS

Tools like Customer.io and Brew are building these capabilities natively. It is early but the results are promising — 15-25% improvement in conversion rates for early adopters.