AI-powered email personalization: beyond {first_name}

Basic personalization (first name, company name) is table stakes. Here is how we use AI for deeper personalization.

Dynamic content blocks

Using customer data + AI, we generate personalized content blocks within each email. A customer who browses developer tools sees different content than one who browses marketing features.

Product recommendations

Our recommendation engine analyzes purchase history and browsing behavior to suggest relevant products. This increased click-through rates by 35% in our product emails.

Send time optimization

Instead of sending to everyone at 9am, we use per-recipient send time optimization based on historical open patterns. This improved open rates by 11% across our list.

The key is having clean, structured data. AI personalization is only as good as the data you feed it.