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AI-generated email templates: promising but not ready to replace designers

template_tina

We tried using AI (ChatGPT, Claude, Midjourney for images) to generate complete email templates. Here is our assessment.

What AI can do

  • Generate basic HTML structure quickly
  • Create copy variations effectively
  • Suggest layout improvements based on best practices

What it cannot do (yet)

  • Handle email client compatibility (produces modern CSS that breaks in Outlook)
  • Create pixel-perfect designs from mockups
  • Understand brand consistency across templates

Our recommendation

Use AI for first drafts and copy generation, but have a human designer finalize layouts and an email developer ensure cross-client compatibility. The hybrid approach saves time without sacrificing quality.

#ai#templates#design
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2 Comments

html_email_wizardEmail Designer

The Outlook compatibility issue is the biggest problem with AI-generated email HTML. Modern AI generates CSS grid and flexbox which Outlook completely ignores.

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api_andreaDeveloper

React Email solves this. Write modern components and the library handles the table-based fallbacks for old clients. No need for AI to learn email HTML quirks.

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