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7 drip campaign mistakes that silently kill your conversion rate

agency_annaAgency Owner

We have audited over 30 drip campaigns across B2B and B2C companies. These mistakes appear in almost every campaign we review.

The 7 mistakes

  1. Too many emails too fast: More than 3 emails in the first week causes fatigue. Space them out.
  2. No behavioral branching: Everyone gets the same emails regardless of whether they took the desired action. Use conditional logic.
  3. Weak call-to-action: Multiple CTAs per email dilute focus. One email, one action.
  4. Ignoring reply signals: When someone replies, pull them out of the automation and have a human respond.
  5. No sunset clause: Drip campaigns that run indefinitely annoy non-converters. Set an endpoint.
  6. Not testing individual emails: Teams A/B test the first email but let the rest run untested for months.
  7. Sending from noreply@: People reply to drip emails. Use a monitored address.

Fix these seven issues and most drip campaigns will see 20-30% improvement in conversion rate.

#drip-campaigns#mistakes#conversion
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4 Comments

sequence_queenAutomation Guru

Mistake #4 (ignoring replies) is so common. People reply to automated emails and nobody reads them. It is a terrible experience and a wasted opportunity for sales.

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automation_ally

We fixed mistake #7 by switching from noreply@ to firstname@company.com for all drip emails. Reply rate went from 0 to 3%. Some of those replies converted to sales calls.

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agency_annaAgency Owner

As an agency, we see every one of these mistakes in almost every client we onboard. The behavioral branching gap is the biggest revenue leak.

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saas_sophie

The sunset clause point is important. We had a prospect drip running for 90 days. By day 60, people who had not converted were just annoyed.

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