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GDPR email compliance audit checklist for 2025

gdpr_guruCompliance Specialist

GDPR enforcement has ramped up significantly. Here is a practical audit checklist for email marketers.

Consent

  • Double opt-in enabled for EU subscribers
  • Consent records stored with timestamp and source
  • No pre-checked boxes on signup forms
  • Separate consent for different email types

Data handling

  • Privacy policy clearly states how email data is used
  • Data processing agreements with all ESPs and sub-processors
  • Right to erasure process documented and tested
  • Data export capability for subject access requests

Operational

  • Unsubscribe link in every email (required within 2 clicks)
  • List-Unsubscribe header implemented
  • Suppression lists synced across all sending systems
  • Regular audits of third-party data sharing

If you are not sure about any of these items, consult with a privacy-focused legal advisor. The fines are not worth the risk.

#gdpr#compliance#audit
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3 Comments

emailpro_sarahCommunity Admin

Essential checklist. I would add: review your data retention policy. GDPR requires you to not keep data longer than necessary for the stated purpose.

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b2b_brian

Does double opt-in count as sufficient consent? Or do we need additional confirmation for GDPR?

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gdpr_guruCompliance Specialist

Double opt-in is generally considered strong consent under GDPR. Make sure your opt-in form clearly states what emails they will receive and how often.

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