Dedicated IP warming: step-by-step schedule and troubleshooting

Moving to a dedicated IP is a critical decision. A new IP has zero reputation — you need to build it carefully.

Our warming schedule

• Day 1-3: 500 emails/day to most engaged subscribers
• Day 4-7: 1,000/day
• Week 2: 2,500/day
• Week 3: 5,000/day
• Week 4: 10,000/day
• Week 5-6: 25,000/day
• Week 7-8: Full volume

Monitoring during warm-up

Watch these daily: bounce rate (under 2%), spam complaints (under 0.05%), and Gmail Postmaster reputation. If any metric spikes, reduce volume by 50% and wait 48 hours.

When to use dedicated IP

Only worth it if you send 100k+ emails/month consistently. Below that volume, shared IPs from a reputable ESP are actually better because they have established reputation.