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ConvertKit

Creator ESP

4.2/ 5

Creator-focused email platform built for newsletters, courses, and digital product sales.

167 reviews·Free up to 10k subscribers, from $25/moVisit website

ConvertKit (now Kit) is designed specifically for creators — bloggers, podcasters, YouTubers, and course creators. The plain-text-first approach to emails often yields better deliverability and engagement than heavily designed alternatives.

The subscriber-centric model (rather than list-based) simplifies management but can feel limiting for traditional marketers. Commerce features for selling digital products are a nice bonus.

Pros

  • Built for creators
  • Plain-text focus aids deliverability
  • Generous free tier
  • Commerce built in

Cons

  • Limited design options
  • Basic analytics
  • Not for complex marketing
  • Tag-based model is different

Features

Visual AutomationsLanding PagesCommerceSubscriber TagsSequencesBroadcastsRSS-to-EmailIntegrationsCreator NetworkRecommendations

Community Reviews (2)

newsletter_nerd
4.5

Built for newsletter creators

As a newsletter creator, ConvertKit gets me. The subscriber model makes sense, the automation is simple but effective, and plain-text emails perform better for my audience.

20 found helpful
copywriter_chris
4.0

Great for writers

If you primarily write and want a simple email platform, ConvertKit is perfect. Not great if you need fancy HTML designs though.

14 found helpful