ActiveCampaign
Marketing Automation
Powerful marketing automation platform with advanced workflows and CRM capabilities.
ActiveCampaign is known for its powerful automation builder that lets you create complex, multi-step workflows with conditional logic. The visual automation editor is one of the best in the industry.
It strikes a good balance between power and usability, though the sheer number of features can be overwhelming for new users. Deliverability is generally good with dedicated IP options available.
Pros
- •Best automation builder
- •Good deliverability
- •CRM included
- •Reasonable pricing
Cons
- •Can be overwhelming
- •Email editor is basic
- •Reporting could be better
- •Occasional slowness
Features
Community Reviews (3)
Automation powerhouse
The automation builder in ActiveCampaign is the best I have used. You can build incredibly complex workflows visually. It just works.
Good value for the features
Compared to HubSpot, ActiveCampaign gives you similar automation capabilities at a fraction of the price. The CRM is basic but sufficient.
Best bang for the buck
ActiveCampaign offers enterprise-level automation at SMB pricing. The learning curve is real but once you master it the platform is incredibly capable.